Do you know what members are looking for when they enter a gym?
Don’t worry if you don’t know. Finding out about the areas of your business that are most important to your members will help you grow your business.
But in all honesty if you can afford a professional business consultant or bi services then you should go that route because you will receive a more in-depth review of how to make your gym flourish even more.
Here are 3 tips that can help you bring more members to your dojo.
Hire High Level Trainers
Did you know that 95% of gym members say that a dedicated and enthusiastic trainer is one of the main factors that will bring them back?
Gyms are often characterized by the great enthusiasm of the trainers and their competence. The ability to motivate and support members as intensely as possible is crucial when hiring someone!
Experienced trainers will be able to provide more for your students, from giving advice about exercise/techniques to recommending a great mobile health screening service. Dedicated trainers will have an answer for almost every question that your students will ask.
Good trainers not only teach fitness techniques, they also shape the entire experience of your members in the gym. They should inspire your members to work harder for their fitness goals and return to classes week after week.
Transforming business processes might be in order if you’re looking to increase revenue. There is also a chance you will have to transform your gym in order to get more members. There is a reason for that.
Did you know that up to 50% of members stay in the fitness facility they have chosen because it is in a convenient location?
Comfort plays a big role in whether people return to your gym after their first visit. Although you can’t simply change the location of your gym to make it more comfortable for some, you can still offer your members comfort that easily fits into their routine.
For example you can:
- Offer more course times, even in the early morning, during lunch and after work
- Specialized courses such as Offer “mom and child”
- Build a snack or smoothie bar that your members can visit after training
- Integrate a fitness management software solution
- Restructure price for old members
Did you know that up to 46% of all former members state the cost as the main reason for terminating their membership?
When your gym members say that membership is too expensive, they actually mean that they are not getting enough value.
Take a look at everything your gym has to offer. Do your members only come, train and go? Do they usually hang out and chat after class? Do your trainers take the time to deal with each member or are some forgotten? What is the culture of your studio and does it fit what you think it should be? This should help you identify areas where you can add value to your members.
Get Ex-Members Back
Did you know that 60% of gym members who expire their membership would consider returning?
This means that expired or canceled memberships offer a great opportunity to increase the number of members. Add a member’s email address when they cancel to a separate mailing list created specifically for members who have left. Send this newsletter less frequently than your main newsletter, once a month or quarterly, where you can enter the following:
- Offers or promotions
- Highlights of things that have happened in the gym since the last newsletter
- Insights into upcoming events or challenges
- Stand out from the crowd
Did you know that more than 40% of the studios now offer group fitness classes from yoga and kick boxing?
If your gym drops to that 40%, you’re on the right track. However, it is not enough to only offer group lessons. You should be looking for ways to stand out from the crowd.
You can do this by:
- Create a music playlist that motivates people to move
- Increase competitive pressure by adding heart rate monitors to your courses
- Conduct surveys of your paying members, e.g. what other courses you would like to have in your studio
Many gyms have difficulty recognizing their individual member pain points. With the above steps, you should be able to deliver a great member experience that will help you grow your business in no time!